Innovators Can Laugh
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.
Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
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Innovators Can Laugh
How Estonia became Europe's Silicon Valley, the Global Hack, Pipedrive, Amber Bikes, and more with Helery Pops
Estonia is a very small country with a population of roughly 1.3 million people. So why is Tallinn, the capital, considered the Silicon Valley of Europe?
Helery Pops (@LinkedIn) is a Product Manager, surfer, and all-around software extraordinaire. Her career in software began in 2016 when she took a role as an inside sales consultant for startup Pipedrive. After advancing her career and taking on additional responsibilities including Product Manager (Pipedrive is now valued at over $1.5 Billion), she now serves as the Software Product Manager for Ampler Bikes where she leads a team of developers that’s responsible for developing the e-commerce system, stock management system, and services for partners.
In her own words: “Building e-bikes without truly delightful software to back it up is like eating pancakes without any toppings. It’s nutritious, but not really what eating pancakes is about. It’s about the Nutella and fresh berries.”
Throughout her experience, Helery has volunteered and been exposed to events such as the Global Hack an online hackathon that originated in Estonia and was put together to help solve global problems facing society.
Please enjoy!
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
Check out our four most downloaded episodes:
From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
