Innovators Can Laugh
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.
Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
👉 Subscribe now and help raise the profile of European startup founders!
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Innovators Can Laugh
Unlocking the Power of B2B Video with Anthony Leung
No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com
In this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like me!
Anthony shares insights on how businesses can effectively use video to connect with their audience and strategies for producing and distributing video content. We also discuss the significance of making clients comfortable
Chapters
00:00 Introduction and Background
03:08 The Importance of Storytelling in B2B Video
05:57 Creating Authentic Video Content
09:12 The Process of Working with Clients
12:00 Video Production and Distribution Strategies
15:10 Comfort on Camera and Client Engagement
17:57 The Meaning Behind Mean Right Hook
21:05 Rapid Fire Questions and Personal Insights
Subscribe and leave a rating to stay updated with the latest startup founders in Europe.
Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
Check out our four most downloaded episodes:
From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
